Tagged: conversions

The Hidden Reason More Options Make Your Call to Action Costly

The Hidden Reason More Options Make Your Call to Action Costly

You add another button hoping it catches the click the first one missed, and somehow the page still goes quiet. The problem is rarely your offer. It is how many doors you have left open for someone to wander through instead of deciding. One honest page, one clear button, tends to outsell the busy version every time. Here is what changes once you take the extra doors away.