The Surprising Reason Predictable Marketing Wastes Good Ideas
Your inbox is full of emails that all sound the same, and you have learned to skip them without reading a word. That same instinct is working against you every time you send something forgettable to your own list. Predictable marketing does not feel wrong while you are writing it, which is exactly why it is so easy to miss. There is a small, specific shift that changes whether your next email gets opened or deleted, and it costs nothing to try.
