Tagged: trust

Sounding Impressive Online Can Quietly Reveal You Have Nothing Clear

Sounding Impressive Online Can Quietly Reveal You Have Nothing Clear

Your homepage probably uses the same ten words as every competitor’s homepage, and your reader has noticed, even if you have not. Proven, powerful and game-changing used to mean something. Now they just sound like everyone else’s advert. Swap one of them for a plain, true detail and watch what happens to how your page reads. The fix is smaller than you think, and it starts with one page.